## EFU Life

It is always believed that our life is a journey with many different stages and phases and each stage brings with it new challenges that we need to face. As you take each step in life forward your role and responsibilities change and things evolve.

EFU Life’s philosophy is essential as it defines the way it operates and set itself apart from the entire [life insurance](https://smartchoice.pk/insurance/life) industry. EFU believes that the organization should not be just about profit; it should be about service to a human being the first goal. This philosophy is interpreted down through its comprehensive product range, and its focus on continuous developments in service quality. The products EFU offers are designed to meet the varying needs of the customers and offer the best in financial services.

In 1990, the Government of Pakistan revived the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private segment life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its life business.

EFU is considered as the Pioneer and industry leader in the Life Insurance Sector,

## EFU Life’s major signs of progress during the years are

1. EFU has the strongest financial base in the private sector companies
2. It has paid up the highest capital of Rs. 1 Billion
3. It is one of the leading Asset Managers in Pakistan
4. EFU has diversified Portfolio offering Best Value Products
5. EFU has Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’
6. It has launched the First Mobile app with the name EFU Life PlanIT
7. The largest sales executive in the private life insurance sector
8. EFU has introduced the MPOS System to facilitate online payments.
9. The company offers state of the art customer service to its valued customers
10. EFU ensures the prompt settlement of the claim
11. It is the first life insurance company in Pakistan to be ISO certified. Currently, the Company is ISO 9001:2015 certified
12. EFU has “Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency

## Our Customers Love Us

### Customer Feedback

#### Muhammad Adeel Khan
Strengths - Good communication, follow-up, and resolution.

Weakness - Unable to provide clear responses on specific query which may not be part of the offering (Term Life insurance). Should provide a clear response, even if the response is to confirm that the specific request is not part of services, etc.

#### Sakina Sohail
Excellent experience with Smart choice thank you.

#### Muhammad Asad Javed
Dear Aafia Good job thank you very much for assisting me so well.

#### Ghazanfar Ali
5/5, satisfied.

#### Hammad Ali Khan
I am very much satisfied with the service SmartChoice.pk is offering to its customers.

#### Sobia
Review for Ajay – Health Advisor, Senior Executive
★★★★★ 5/5
Ajay is the best health advisor I’ve worked with. He explained everything clearly, helped me pick the right plan for my family, and handled my claim during a hospital emergency without any stress. Responsive, honest, and truly client-first. Highly recommend.

### Need help?

Talk to an expert:
(021) 111-212-212
Mon-Fri: 10:00am - 6.30pm & Sat: 11am - 4pm

#### Additional Customer Feedback

- **Fahad Abdal**: Excellent service by Smart choice team. Got my query resolved in less than 12 hours.
- **Nawaz Khalil**: Excellent service and quick support. I had a very good experience with Smartchoice.pk travel insurance.

Smart choice is one of the best platforms. I am very much satisfied with their customer support and services being offered.

**Muhammad Saleem**: Thank you for your support with my insurance needs... Everyone I interacted with was professional and kind.